St Fabiola: Process

St Fabiola is the pseudonym for Kirsten Sutherland. She creates embroidered art that’s imbedded with scientific, spiritual and mythical themes. I drew on this by exploring an eclectic mix of images, each touching on an aspect of her work. In particular, I was inspired by the symbolism of heraldry, the profile of legendary heroines, as well as the silhouettes created by cloaks, hoods and scarfs. The resulting visual identity, which represents the iconic image of St Fabiola, draws on all these findings. It’s a stylised, self-assured depiction of the heroine. This is reinforced further through the typography and colour palette with is strong but feminine. Created alongside the team at Salted Herring.