Kokako: Process

One of the great things about developing a brand is that it lets you step into another world. In developing the identity for Kokako, an app that tracks the use of Maori language over the radio, I got to do just that. I researched the rich visual history of the Maori people and found plenty to be inspired by, including bold graphic shapes and colours and a refreshingly honest typographic style. The logo for Kokako that I created, along with Salted Herring, plays off this background as well as the rhythmic phonetics inherent in the name. The design won a Purple Pin at the 2016 Best Awards.