Here's an excerpt on creativity from a book I'm writing about the design process. Creativity is defined as 'the ability to the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations and so on.' Characteristics of the creative process include playful curiosity, divergent thinking, periods of incubation, the integration and blending of opposing concepts, originality and fearless confidence. Creativity stems from imagination. It is the stuff of dreams; a world of make believe. Albert Einstein once said that 'imagination is more important than knowledge'. Thats because imagination has the ability to extend reality, to break free from its rules and boundaries, to go places where knowledge is yet to exist. To be creative is to have ones imagination come to life.