Muscle Smile: Logo Design

The lovely Eriko at Muscle Smile asked Make Believe to create her business card and logo. Here's what we came up with. The hand drawn logotype connects the brand with the physical nature of massage therapy. The image, from Greys Anatomy 1918, is the pectoral muscle mimicking the form of a flower. It's a subtle dig at other massage salons who seem obsessed with lotus blossoms. Collectively the elements are an attempt to exhibit Erikos cute and quirky personality.