This poster Make Believe designed seeks to present the American lunar quest as a modern manifestation of the lunacy myth. One definition of lunacy is that it either enlightens you or makes you mad. This conflict between polar opposites was a key device for ordering this design. By using colour, typography and composition as metaphors for lunacy, the design reflects the content. The poster connects with the audience by drawing on the visual traditions associated with astronomy and the reports of the Apollo missions.