Heres a few pages from the sketchbook for the Magnificent Madness poster. At Make Believe our design process typically starts with research, broadly gathering visual and written material on and surrounding the content being communicated. From there we create mind-maps, generating associations between various aspects of the research. With this foundation we are able to explore both traditional and experimental approaches to resolving a communications problem. This can involve a range of techniques including sketching, collage, experimentation with media and colouring.